The road runs parallel to Eu Tong Sen - New Bridge Road. From either NE3/EW16 Outram Park or NE4 Chinatown MRT stations, it is a bit of a walk through Cantonment Road (if you are from Outram Park MRT Station) or Telok Ayer Road (if you are from Chinatown MRT Station). Alternatively, disembark at CityBuzz stops C2-#5 (at Sri Mariamman Temple, which is on South Bridge Road itself) or C2-#6 (Kreta Ayer) from which you can easily walk.
The road seemed a tad busy while I was there. What more with the upcoming last minute shopping for Chinese Year holiday, South Bridge Road was teeming with mere mortals.
Just like most part of Singapore's Chinatown precinct, South Bridge Road is filled with renovated pre-war shop houses, which are converted into boutique-style hotels, plush dining places, as well as night clubs.
At the intersection of South Bridge Road - Cross Street, a big night market was being held to cater for the upcoming holiday. The atmosphere was hectic, the air is filled with vendors' pitching for sales for items ranging from small plastic toys to massive China-made clay vase.
Quite an OK place for walking and window shopping although can be crowded. But certainly a great Chinatown experience for foreign visitors.