Located in the heart of Chinatown. To get here on MRT, disembark at either NE3/EW16 Outram Park Station or NE4 Chinatown Station. Then walk along New Bridge Road until you find the entry into Keong Saik Street. Also accessible by CityBuzz on route C2-#6 (Kreta Ayer) or C2-#7 (Chinatown).
A great concentration of restored pre-war shop houses are located here on Keong Saik Street. A lot of them have been renovated into either boutique hotels, some others are made into fancy eateries.
Keong Saik Street offers much less crowds, as opposed to the main shopping thoroughfares of Eu Tong Seng - New Bridge Road and South Bridge Road. To me, the highlight here definitely goes to the brightly painted buildings. It offers a nice stroll while admiring the intricate pre-war architecture at its best - especially with the spanking Hotel 1929, Keong Saik Hotel and The Royal Peacock (where I stayed for 2 nights).
Keong Saik Street also branches out into Teck Lim Rd which has similar offerings such as Tropical Hotel, Chinatown Hotel and a budget outfit called A Traveler's Rest-Stop, from which I obtained by CityBuzzPass.
Great architecture. Not crowded. I really enjoyed the subdued atmosphere.